Viewer
Who needs to understand the offer, and what situation are they in when the video reaches them?
Video plan
The first useful deliverable is a clear production plan.
Before animation starts, the video needs a job, a viewer, a story path, the proof to show, and a launch use. This is the plan a strong brief should produce, whether the project is homepage-led, product-led, or AI-led.
How we build the plan
Job
Should the video get more booked calls, explain a product flow, launch a new offer, or support sales?
Story
What problem, workflow, payoff, and next action should the viewer remember after watching?
Proof
Which screenshots, claims, results, examples, or process points make the story believable?
Assets
What logo, brand, product, deck, footage, and sales material can speed up the script and design?
Launch
Where will the core video and cutdowns run: homepage, ads, email follow-up, onboarding, or investor deck?