EMB
ExplainMyBusiness
Explainer video studio
Example directions
What your explainer video could become.
These are example project shapes, not portfolio claims. Use them to
choose the business moment your video needs to serve first.
SaaS or app
Workflow explainer
Show the messy manual process, then walk through the product
flow and first measurable win.
- Best for: homepage, demo follow-up, onboarding
- Core scenes: problem, screen flow, outcome, CTA
- Useful assets: product screenshots, demo recording, user pain notes
Service business
Trust-building explainer
Make an expert service feel simpler by explaining the problem,
the process, and the decision path.
- Best for: landing pages, paid leads, sales calls
- Core scenes: customer pain, guided process, proof, next step
- Useful assets: before-after examples, FAQs, service outcomes
Launch
Campaign explainer
Turn a new offer into one flagship story plus short cutdowns for
launch channels.
- Best for: announcements, social, retargeting, sales enablement
- Core scenes: old way, new way, offer, launch CTA
- Useful assets: campaign goal, audience, brand assets, launch date
Investor or partner
Context explainer
Give stakeholders a fast, repeatable version of the opportunity,
product, and traction story.
- Best for: pitch decks, updates, partner intros
- Core scenes: market pain, solution, proof, ask
- Useful assets: deck, traction notes, customer proof, product visuals