Example directions
What your explainer video could become.
These are example project shapes, not portfolio claims. Use them to
choose the business moment your video needs to serve first.
SaaS or app
Workflow explainer
Show the messy manual process, then walk through the product
flow and first measurable win.
- Best fit: homepage, demo follow-up, onboarding
- Core scenes: problem, screen flow, outcome, CTA
- Useful assets: product screenshots, demo recording, user pain notes
AI workflow
Agent or assistant explainer
Show the old manual step, the AI handoff, and the result the
viewer gets back with less effort.
- Best fit: AI launches, automation pages, brief intake, follow-up
- Core scenes: old way, AI step, proof, next action
- Useful assets: workflow notes, before-after examples, screenshots, sample prompts
Service business
Trust-building explainer
Make an expert service feel simpler by explaining the problem,
the process, and the decision path.
- Best fit: landing pages, paid leads, sales calls
- Core scenes: customer pain, guided process, proof, next step
- Useful assets: before-after examples, FAQs, service outcomes
Launch
Campaign explainer
Turn a new offer into one flagship story plus short cutdowns for
launch channels.
- Best fit: announcements, social, retargeting, sales enablement
- Core scenes: old way, new way, offer, launch CTA
- Useful assets: campaign goal, audience, brand assets, launch date
Investor or partner
Context explainer
A tight 90-second cut that opens on the market gap, animates the
product in motion, then lands traction figures as on-screen numbers.
- Best fit: pitch decks, updates, partner intros
- Core scenes: market gap, product-in-motion, animated metrics, the ask
- Useful assets: deck, traction figures, product visuals, key numbers
