Case studies

Videos that did a real job for real businesses.

A clear explainer is not decoration — it earns attention, builds trust, and moves a business forward. Here is how a few of ours were used, and what the clients said afterward.

Legal · GKH Law, Tel Aviv

Turning a startup-investor program into a steady lead source

The challenge: GKH's Seed Network connects founders and investors — a service that's hard to grasp from a wall of text. They needed a short video that made the value obvious.

The result: one clear explainer the team could send anywhere — and, in their words, "a steady stream of new leads from the video."

“They did an amazing job explaining our value proposition and what makes us unique. We are receiving a steady stream of new leads from the video!”
Dov Rozenberg — Director of Business Development, GKH Law

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Investment · OurCrowd, Jerusalem

Making a complex investment platform easy to understand

The challenge: OurCrowd needed to explain a sophisticated investment offering to busy investors clearly enough to act on — without drowning them in detail.

The result: a script that landed on target and a partnership that kept going — OurCrowd became a repeat client.

“Impressed by their attention to detail and ability to come up with a great video. What makes me a repeat customer is the script writing — right on target. Recommended.”
Zack Miller — Partner, Head of Investor Community, OurCrowd

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AI platform · Tell Me Plus, Paris

Explaining a hard-to-explain AI product in 90 seconds

The challenge: Tell Me Plus is a predictive-AI platform — powerful, but not easy to explain. The founder needed a video that said exactly what mattered and nothing more.

The result: a tight explainer the founder called "just perfect" — and one his own customers loved.

“Before I finished my sentences they had understood — and our product is not that easy to explain. Exactly what had to be said, and nothing more. My customers love it!”
Jean-Michel Cambot — CEO, Tell Me Plus

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More work in the sample library — 200+ explainer and AI videos.

AI workflow

Automation explainer

Show how the tool, assistant, or agent changes the workflow so the buyer can feel the before-and-after difference quickly.

Best fit: AI tools, copilots, agents, internal automation
Core scenes: old process, smart action, human handoff, payoff
Useful metric: demos booked, trials started, time saved
Useful assets: screenshots, prompts, demo clips, workflow notes

Website

Homepage conversion

Give visitors a short path from "what is this?" to "this is for me" before they leave the page.

Best fit: service businesses, SaaS, consultants, local brands
Core scenes: problem, offer, proof, CTA
Useful metric: qualified calls or form starts

SaaS or app

Product demo explainer

Show the workflow and first win without forcing prospects to sit through a full live demo.

Best fit: dashboards, apps, technical workflows
Core scenes: old process, screen flow, outcome
Useful assets: screenshots, demo recording, feature notes

Sales

Follow-up explainer

Replace repeated custom explanations with one clear video that can travel after calls and intros.

Best fit: complex services, consultative sales, B2B offers
Core scenes: recap, proof, next step
Useful metric: replies, booked calls, faster decisions

Launch

Campaign explainer system

Turn one launch message into a flagship video plus shorter cuts for ads, email, social, and landing pages.

Best fit: new offers, rebrands, product launches
Core scenes: old way, new way, offer, action
Useful assets: launch date, campaign channels, brand kit

Education

Onboarding explainer

Help users, customers, or team members understand the first action and first value faster.

Best fit: apps, portals, memberships, internal tools
Core scenes: context, steps, payoff, support path
Useful metric: activation, support reduction, completion

Investor or partner

Context explainer

Give stakeholders a repeatable version of the market problem, product, traction, and ask.

Best fit: decks, investor updates, partner intros
Core scenes: market pain, solution, proof, ask
Useful assets: deck, traction notes, product visuals

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